Privacy Policy

Last Updated: 4/30/2026

1. Introduction

Welcome to PawTrack ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our pet tracking and organization platform with smart educational features.

By using PawTrack, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

When you create an account, we collect:

  • Name and email address (via Clerk authentication)
  • Account credentials and authentication data
  • Payment information (processed securely through PCI-DSS-compliant third-party payment services)

2.2 Pet Information for Tracking and Organization

You provide us with information about your pets that you choose to track and organize, including:

  • Pet profile details: name, type, breed, age, and weight
  • Diet and weight tracking logs
  • Activity and behavioral observation notes
  • Appointment schedules and reminders
  • Optional medication and care logs
  • Pet sitter instructions and emergency contacts
  • Travel plans and schedules

2.3 Usage & Analytics Information

We automatically collect technical and usage information, subject to your consent:

  • Browser type and version (for error logging purposes)
  • Q&A interaction history (to provide educational responses)
  • With your consent: Page views, navigation patterns, and session duration via Google Analytics
  • With your consent: Anonymised session recordings and heatmaps via Microsoft Clarity (no pet data or form input is recorded)

Analytics are only activated after you accept cookies via our consent banner. You can withdraw consent at any time using the Cookie Preferences link in the footer. We do not collect IP addresses in identifiable form — Google Analytics is configured with IP anonymisation enabled.

3. How We Use Your Information

We use the collected information for the following purposes:

  • Service Provision: To provide, maintain, and improve our pet tracking and organization platform
  • Data Organization: To store, organize, and present your pet information in an accessible format
  • Smart Features: To generate breed information, educational summaries, and informational responses (for educational purposes only)
  • Communication: To send you service updates, reminders, and important notifications
  • Payment Processing: To process subscription payments and manage billing
  • Security: To detect and prevent fraud, abuse, and security incidents
  • Legal Compliance: To comply with legal obligations and enforce our terms

4. Third-Party Services

We use the following third-party services that may collect or process your information:

Clerk (Authentication)

Handles user authentication and account management. See Clerk's Privacy Policy.

Third-Party Technology Providers

Powers our smart features including breed information, educational content, and informational summaries.

Thirh-party PCI-DSS-compliant payment processor (Payment Processing)

Processes subscription payments securely.

Microsoft Azure (Data Storage)

Hosts our database and application infrastructure. See Microsoft's Privacy Policy.

Google Analytics (Analytics — consent required)

Used to understand aggregate page traffic and navigation patterns. IP anonymisation is enabled. Only activated with your consent. See Google's Privacy Policy.

Microsoft Clarity (Session Analytics — consent required)

Used to record anonymised session replays and heatmaps so we can improve the user experience. Clarity is configured to mask all form inputs and sensitive content — no pet data, health records, or personal information is captured. Only activated with your consent. See Microsoft's Privacy Policy.

5. Cookies & Analytics

5.1 What are cookies?

Cookies are small text files placed on your device. We use cookies strictly for authentication (required for the app to function) and, with your consent, for analytics.

5.2 Cookie types we use

CategoryProviderPurpose
Strictly NecessaryClerkUser authentication and session management. Cannot be disabled.
Analytics (optional)Google AnalyticsAggregate page view and navigation data. Requires consent.
Analytics (optional)Microsoft ClarityAnonymised session recordings and heatmaps. Requires consent.

5.3 Managing your preferences

When you first visit PawTrack, a consent banner will appear. You can accept or decline analytics cookies. You can change your choice at any time by clicking Cookie Preferences in the footer — this clears your previous choice and shows the banner again. You can also block cookies directly in your browser settings.

6. Data Storage and Security

We implement industry-standard security measures to protect your information:

  • Data is stored in secure Microsoft Azure SQL databases
  • All data transmission is encrypted using SSL/TLS
  • Authentication is handled securely through Clerk
  • Access to data is restricted and monitored
  • Regular security audits and updates are performed

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time. Some information may be retained for legal or business purposes even after account deletion.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Data Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt-out of certain data processing activities
  • Withdrawal of Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us at the email address provided below.

9. Children's Privacy

Our service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using our service, you consent to the transfer of your information to these countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

PawTrack by Sniffaloo

Email: info@sniffaloo.com